Kajabi Pricing in 2025 | Choosing the Right Plan
Imagine this: you’ve got a brilliant idea for an online course, a membership site, or a coaching program.
Your heart races with excitement, but then the big question hits—how much will it cost to bring this dream to life?
If you’re eyeing Kajabi, one of the best all-in-one platforms for creators, you’re in the right place. This 2025 Kajabi pricing guide breaks down every plan, feature, and hidden cost in simple words, so you can decide if it’s worth your hard-earned money.
Let’s dive in and find the perfect plan to turn your vision into reality!
Why Kajabi? The Creator’s Dream Platform
Kajabi isn’t just another tool—it’s like having a whole team in one place. Want to build a website? Done.
Create a course? Easy. Send emails or set up sales funnels? Covered. Kajabi combines everything creators need: course creation, website building, email marketing, and more.
But with great power comes a price tag. Is Kajabi worth it? By the end of this article, you’ll know exactly which plan fits your budget and goals.
In 2025, Kajabi serves over 60,000 creators, hosts millions of students, and powers businesses earning over $6 billion in revenue (Kajabi’s official stats).
It’s a trusted choice, but the cost can feel daunting. Let’s unpack the pricing plans, explore their features, and see if Kajabi is your ticket to success.
Kajabi Pricing Plans: A Clear Breakdown
Kajabi offers four main plans—Kickstarter, Basic, Growth, and Pro—plus a special Creator Plan for a limited time.
Prices range from $55 to $399 per month, with discounts if you pay yearly. There’s no free plan, but you get a 14-day free trial (or 30 days through some partners).
The best part? Kajabi doesn’t charge transaction fees, though payment processors like Stripe or PayPal take about 2.9% + $0.30 per sale.
Even better deal, you can save up to 50% on your subscription with a Kajabi coupon. Why pay full? When you can start creating for half the price.
Let’s explore each plan to help you pick the one that feels like a warm hug for your business.
Kickstarter Plan: Your First Step ($55–$69/month)
Price: $69/month or $55/month if paid yearly (saves $168/year).
Who’s it for? New creators or small businesses just starting out.
What you get:
1 product (course, membership, or community).
1 sales funnel (called a Pipeline).
A website with simple, beautiful templates.
250 contacts and 50 active members.
Unlimited landing pages and marketing emails.
Blogging tools to boost your Google ranking.
Why it’s great: It’s the cheapest way to test Kajabi. Perfect if you’re launching one course or membership and want to keep things simple.
But watch out: You’re limited to 1 admin user, no affiliate program, and it’s not built for big growth. If your audience grows fast, you’ll need to upgrade.
Best for: Beginners dipping their toes into online business.
Basic Plan: A Solid Foundation ($119–$149/month)
Price: $149/month or $119/month yearly (saves $360/year).
Who’s it for? Solo entrepreneurs or small businesses ready to grow.
What you get:
3 products and 3 Pipelines.
A website with a drag-and-drop builder.
10,000 contacts and 1,000 active members.
10,000 marketing emails per month.
Email marketing and automation tools.
SEO-friendly themes and blogging.
Why it’s great: You get more room to create and connect. It’s ideal for building a small portfolio of courses or memberships without breaking the bank.
But watch out: No affiliate program, and the email cap might limit big campaigns. If you’re sending lots of emails, you might hit that 10,000 limit fast.
Best for: Creators with a few products who need a simple, all-in-one tool.
Growth Plan: Scale Up with Confidence ($159–$199/month)
Price: $199/month or $159/month yearly (saves $480/year).
Who’s it for? Businesses ready to grow their audience and automate their work.
What you get:
15 products and 15 Pipelines.
25,000 contacts and 10,000 active members.
25,000 marketing emails per month.
An affiliate program to drive sales.
Advanced automation (think AI-powered emails).
10 admin users for your team.
Remove Kajabi’s logo for a pro look.
Why it’s great: This plan is a game-changer. The affiliate program lets others promote your products, and automation saves you hours. It’s built for creators who want to scale without stress.
But watch out: The price might feel steep for startups. Also, Kajabi’s video hosting (via Wistia) compresses videos, which might bug you if you need crystal-clear quality.
Best for: Mid-sized businesses with multiple products and a growing fanbase.
Pro Plan: Go Big or Go Home ($319–$399/month)
Price: $399/month or $319/month yearly (saves $960/year).
Who’s it for? Established creators aiming for 7-figure success.
What you get:
100 products and 100 Pipelines.
100,000 contacts and 20,000 active members.
75,000 marketing emails per month.
Everything in the Growth Plan, plus advanced analytics.
Custom code editor for unique designs.
25 admin users for big teams.
Why it’s great: This is Kajabi’s powerhouse plan. You can run a massive business with tons of products, a huge audience, and a full team—all in one place.
But watch out: The cost is high, and if you need lots of integrations (like CRMs), you might need Zapier, which adds $19.99/month or more.
Best for: Big creators or businesses with many products and a large team.
Creator Plan: A Sweet Deal ($99 for 3 Months)
Price: $99 for 3 months (limited-time offer, then regular Pro pricing).
Who’s it for? Anyone wanting to try Pro-level features at a huge discount.
What you get: Same limits as the Pro Plan (100 products, 100 Pipelines, 100,000 contacts), plus bonuses like James Wedmore’s “First 100 Leads” training.
Why it’s great: You save $1,098 compared to regular Pro pricing for 3 months. It’s a low-risk way to test Kajabi’s best features.
Best for: Creators who want to go big but aren’t ready to commit to the Pro Plan’s full price.
Hidden Costs: What Kajabi Doesn’t Tell You Upfront?
Kajabi’s pricing is clear, but there are a few extra costs to watch for:
Payment Fees: Stripe and PayPal charge about 2.9% + $0.30 per sale. For a $100 course, that’s $3.20 per sale.
Email Overages: Go over your email limit (like 10,000 on Basic)? You’ll need to upgrade or pay extra.
Integrations: Kajabi’s native integrations are limited. Tools like Zapier cost $19.99/month or more.
Premium Themes: Want a unique look? Premium themes cost $99–$250, or you might hire a designer.
Video Hosting: Kajabi uses Wistia, which compresses videos. For ultra-HD, you might need Vimeo Pro ($20/month).
These extras can add up, so plan your budget carefully.
How Kajabi Stacks Up Against the Competition?
Wondering if Kajabi’s worth the price? Let’s compare it to other platforms:
Teachable: Starts at $39/month but charges 5% transaction fees on lower plans. It’s cheaper but lacks Kajabi’s marketing tools.
Thinkific: Has a free plan and starts at $36/month. Great for courses, but not as strong for funnels or email.
WordPress + LifterLMS: More customizable, costs about $1,200/year with plugins. It’s powerful but needs tech skills.
ClickFunnels: Starts at $97/month, focuses on funnels, not courses. It’s less versatile for creators.
Kajabi shines as an all-in-one solution, saving you from juggling multiple tools. But if you’re on a tight budget, Teachable or Thinkific might be easier on your wallet.
The Emotional Pull: Is Kajabi Worth It?
Picture this: you’re up late, pouring your heart into your course. You want it to reach people, change lives, and maybe—just maybe—give you the freedom to quit your day job.
Kajabi feels like a partner in that dream.
It’s not just software; it’s a tool that lets you focus on creating, not coding or troubleshooting.
Yes, the price might make you pause. But think about the time you’ll save. No more patching together tools or stressing about tech.
Kajabi’s plans grow with you, from your first sale to a million-dollar business. For many creators, that peace of mind is priceless.
SEO Made Simple with Kajabi
Worried about getting found on Google? Kajabi’s got your back. Here’s how it helps:
Blogging: Write SEO-friendly blog posts to attract visitors.
Metadata: Add custom titles and descriptions to rank higher.
Mobile-Friendly: All themes work great on phones, which Google loves.
Fast Loading: Kajabi’s sites load quickly, boosting your SEO.
For example, a Kajabi blog post optimized with keywords like “online course platform” can drive organic traffic. Use tools like Google Keyword Planner to find the best keywords, and you’re set.
Who Should Choose Kajabi?
Kajabi isn’t for everyone, but it’s perfect for:
Beginners: Kickstarter or Basic plans are great for starting small.
Growing Creators: The Growth plan helps you scale with affiliates and automation.
Big Businesses: The Pro plan is ideal for large teams and product lines.
Not for: Super budget-conscious creators (try Thinkific’s free plan) or those needing advanced SEO (WordPress is better).
Final Thoughts: Your Next Step
Kajabi’s pricing in 2025 ranges from $55 to $399/month, with plans for every stage of your creator journey.
It’s not the cheapest, but it’s one of the most powerful tools out there. With no transaction fees, a free trial, and features like course creation, websites, and marketing, Kajabi can be the spark that turns your idea into a thriving business.
Ready to start? Grab Kajabi’s 14-day free trial (or 30-day through partners) at kajabi.com. Or, if you’re feeling bold, snag the Creator Plan for $99 and test Pro features for 3 months.
Your dream is waiting—let Kajabi help you make it real.
More Deals:
FAQs
Does Kajabi have a free plan? No, but you get a 14-day trial (or 30-day with partners).
Are there transaction fees? Kajabi doesn’t charge them, but Stripe/PayPal take ~2.9% + $0.30 per sale.
Can I downgrade? Yes, after the trial, you can switch plans (like from Growth to Basic).
Is Kajabi good for SEO? Yes, with blogs and metadata, though WordPress offers more control.
What’s best for beginners? Kickstarter ($55/month) or Basic ($119/month).